Galeta

B2B Shopify website built for a London-based bakery's national expansion

We partnered with Our Friends to develop an e-commerce website for Galeta, a wholesale bakery based in Central London who were expanding to sell their products nationally.

We built a fully-custom headless Shopify site, split between London and the rest of the UK.

We also developed a bespoke customer onboarding system, which connects new wholesale customers with CopperCRM and GoCardless systems.

On the backend, the Shopify store was integrated with Galeta’s ERP system, Sage. Products marked for online sale in Sage were synchronised into Shopify, where the team could enrich them with imagery and additional data.

Orders flowed back into Sage, including delivery date information, allowing sales and fulfilment teams to continue working within their existing processes.

We developed a custom shopping cart with free shipping graphic, upsells and delivery date picker. A Galeta branded checkout page, with the option to use various payment gateways, completes the shopping experience.

Following its launch in September 2025, the website has demonstrated strong and sustained performance, with average month-on-month sales growth of 57.2%.

This upward trend has continued into 2026, where the first quarter achieved average monthly growth in excess of 60%, complemented by an impressive conversion rate of nearly 10%.

Client

Galeta

Date(s)

Autumn 2025

Services and Tech

  • DatoCMS
  • Ecommerce
  • Front-end Development
  • Headless Technology
  • Shopify

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